Independent advice,
built around you.
Qina Advisory helps South African families and businesses protect what they have and grow what they’re building, with honest advice and a real person on their side.
Why Qina?
Qina means “be strong” in isiZulu. It’s what we want for every client: the strength that comes from being properly covered and having a clear plan.
We started Qina Advisory because too many people were paying for cover they didn’t understand, or had none at all. Financial products were explained in jargon, sold by one provider at a time, and forgotten until something went wrong.
We do things differently. We compare leading providers for you, explain your options in plain language, and stay with you for the long term, from your first policy to your retirement.
What drives us
Our mission
To make insurance, investments and health cover simple to understand and easy to get right, for every South African family and business we work with.
Our vision
A South Africa where more people are properly protected, financially prepared and confident about their money.
Our approach
Independent advice, leading providers compared side by side, every cost explained upfront, and a real adviser who stays with you.
What you can count on
Four promises that guide every conversation, recommendation and claim.
Independence
We recommend what suits you, not what suits a single provider.
Plain language
No jargon. If it isn’t clear, we haven’t explained it properly yet.
Long-term partnership
We review your cover every year and stand with you at claim time.
Integrity
Honest advice, full fee disclosure and your information kept private.
Who we help
From your first car policy to your company’s employee benefits.
Cover that understands your industry
Every sector carries different risks. We advise businesses across South Africa on the cover and employee benefits that fit how they actually operate.
Retail & e-commerce
Stock, premises, goods in transit and public liability.
Professional services
Professional indemnity, office contents and key-person cover.
Healthcare practices
Malpractice, equipment and practice-interruption cover.
Construction & trades
Contract works, plant, tools and liability on site.
Transport & logistics
Fleet, goods in transit and driver benefits.
Manufacturing
Plant and machinery, stock and business interruption.
Hospitality & tourism
Premises, liability, stock spoilage and staff benefits.
Agriculture
Farm assets, equipment, vehicles and livestock.
Property & real estate
Buildings, landlord liability and rental-income cover.
Education & non-profits
Liability, assets and group benefits for staff.
We work with businesses of every kind. Tell us what you do and we’ll find the right cover.
Qualified, accredited advisers
Advice is only as good as the person giving it. Our advisers are held to the standards set by South Africa’s financial regulators, and by our own.
- Every adviser meets the FAIS fit-and-proper requirements for the products they advise on
- Ongoing training (CPD) to stay current with products and legislation
- Advice recorded in writing, with every fee and commission disclosed
- Supervised by our key individual and compliance officer
Let's talk about what you need
Whether it’s one policy or a full financial plan, your first conversation with a Qina adviser is free and comes with no obligation.